Felisa Martín, Enagás’ General Manager of Communication and Institutional and Investor Relations, described the Public Participation Plan for Enagás’ hydrogen infrastructures as an iconic project that exemplifies the strategic role of communication and social licence. “Reputation is the thermometer that gauges the viability of any project”, she underlined at the seminar titled Reputation and sustainability: keys to social licence, held by Moeve and Corporate Excellence - Centre for Reputation Leadership in Madrid on 18 September.
Martín pointed out that the Public Participation Plan for the hydrogen backbone network is the largest drawn up in Spain to date, and that she is visiting 13 autonomous communities and over 500 municipalities to explain and gather the concerns of administrations, associations and citizens. “Reputation isn’t so much about what a company says about itself, it’s about the conversations that it generates”, she stated, highlighting that at Enagás communication and reputation are fully integrated into the company’s Strategic Plan.
“Because projects are about people, relationships, forming part of the region and listening. And relationships aren’t improvised, relationships are built, because we aren’t talking about artificial intelligence, but rather emotional intelligence”, she reflected.
Enagás’ General Manager of Communication and Institutional and Investor Relations also emphasised the importance of facts when it comes to endorsing a company’s communication and reputation. “The narrative and communication are fundamental, but we have to be coherent and held accountable for our commitments, ensuring that everything we announce is completed”, she declared.
Martín took part in the panel discussion titled Reputation and social licence at companies in transformation chaired by Corporate Excellence CEO Ángel Alloza, together with Enrique Rodríguez, Director of External Communication and Reputation at Moeve, Ignacio Rodríguez-Solano, the Renault Group’s Director of Institutional Relations, Silvia Agulló, Director of Sustainability and Reputational Risks at DKV, and Pedro Alonso, Sacyr’s Director of Communication.
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